The main thing is to give the page visitor an exhaustive answer. And as you know - a good answer, closing the question, opens several related topics. Therefore, such a page will inevitably contain links to other resources and materials. Preferably hosted on your own site.
The semantic core is a list of all the words, phrases or phrases that potential buyers can use when compiling search queries related to what you offer. For the phrases that make up the semantic core, frequency is also indicated - the average monthly number of search queries with each of these phrases that users enter in the search. To compile the semantic core, they use the tools provided by the main search engines: in Yandex - wordstat.yandex, in Google - the keyword planner adwords.google.
There are specialized programs and services that work with the historical database of search queries and allowing to form the most complete semantic core. The Key Collector system is the most common among specialists. This is a paid program that is installed on a computer and contains many useful and convenient tools for collecting and analyzing key queries for compiling a semantic core and planning advertising campaigns on the Internet.
There are also services that "remove" the semantic core from an existing site . You can use your site or sites of other companies operating in the same market.
For promotion, you will not need the entire semantic core, but only queries and phrases obtained as a result of focusing. It is necessary to filter out non-targeted requests, as well as those for which you cannot offer anything to visitors who come to your site. For example, remove queries containing the name of the city where you do not work.
You can use tools (for example, SemRush) that provide an opportunity to get the keywords that your competitors use to promote sites.
On frequency requests are divided into high-frequency, mid-frequency and low-frequency.
The following practice has developed:
• high-frequency requests - from 5 thousand requests per month (according to wordstat.yandex);
• medium-frequency - from 500 to 5 thousand requests per month;
• low-frequency - less than 500 requests per month.
Be sure to take into account the subject matter. Perhaps in your subject it makes sense to set a different gradation. Consult with an SEO specialist.
Next, it makes sense to consider the promotion of a wide semantic core containing all kinds of queries. High-frequency queries (for example, “buy a TV” or “training”) are too general, so the conversion for them will be small, and the cost of promotion will be extremely high. It is preferable that the focused semantic core for promotion includes a lot of mid-range queries (for example, “Smart TV review”, “copywriting training”) and, possibly, low-frequency queries that people use much less often, but are more likely to be your target ones. clients.
How many phrases should be in the semantic core
SEO experts recommend targeting 400-600 phrases in a well-designed and focused semantic core, mainly containing phrases with medium and low frequency . The share of high-frequency queries (if they are used at all) should not exceed 10–15% of the total number of queries that are being promoted.
The http://xtool service will help you find out the current active semantic core of any site (list of queries , by which the site is visible in Yandex and Google).
But there are special cases: to promote a new site, a list of thousands of low-frequency queries with a minimum level of competition was formed (it is not recommended to use high-frequency queries for new sites). Despite objections (“No one is looking for this!”), we managed to convince the client to try this option. As a result, a site created two months ago received 100–120 visitors a day from Yandex search within a month.
The Internet provides a huge number of opportunities - new tricks and techniques appear every day.
br>Information Needs Map
When compiling this map, we proceed not from what people are looking for in Yandex and Google, but from the real information needs of the target audience. This is especially important if you are introducing an innovative product (or service) to the market, which - with favorable developments - will become the founder of a new direction.
By the way, this is exactly what happened with the term "content marketing" in its English version. (content marketing). Joe Pulizzi tells in the book Content Inc. that he coined the term content marketing as a way to designate a new direction at the intersection of PR, marketing and Internet technologies. A direction that would offer companies and their brands an effective way to get their stories across and engage potential customers. Before the mass use of the Internet
