We call this the "demographic managerial explosion." In network marketing MLM came a huge number of managers from the traditional business. As a rule, these are people who, working in traditional business, had a fairly high standard of living, received training in the framework of the best master's programs in business management, experienced several reductions in the management staff during the first 20 years of work, but ultimately were dismissed from positions for which they have worked for many years. And it's not only that these people are competent, well-trained, and have honed professional skills, but also that they can very successfully implement corporate policies, which are so important in traditional business.
We We are aware that former managers, business owners, as well as people who have specialized in various fields of activity, come to our business with one invaluable advantage - respect. In the eyes of a large number of people, they are respected because they have education, experience and practical knowledge in the field of management. Given all of the aforementioned virtues of former managers, distributors will tend to listen to what these people have to say. However, now that the “demographic managerial explosion” is still happening, people coming into MLM network marketing from the traditional business can cause a lot of problems as they try to bring into our business many of the ways they used to work - methods which are simply not acceptable for network marketing. In this chapter, we'll show you how MLM network marketing has been enriched with new effective ways of working thanks to the arrival of former management companies of the traditional business. At the same time, we will give our recommendations in terms of solving problems caused by the work of former managers in MLM NETWORK MARKETING, which inevitably affects the activities of all distributors. And these problems arise not only at the downline, but also at higher managers.
POSITIVE SIDES OF THE COMING OF FORMER TRADITIONAL BUSINESS MANAGERS TO NETWORK MARKETING
Starting from the late 70s and into the 80s In the 20th century, when many people were seized by a thirst for enrichment, MLM NETWORK MARKETING began to work with traditional business management companies. However, the most massive influx of these people into our business has been observed in the last decade. In the 90s of the XX century, MLM network marketing began to develop rapidly, from a business that was previously considered a "job opportunity for housewives", it turned into a very prestigious branch of the economy. As for the franchise, this sector of the economy has seen a sharp increase in prices, as well as an increase in legal fees in the face of the inevitable intervention in this area of the economy by the government. The low cost and great opportunities of network marketing have begun to attract an increasing number of knowledge workers: college graduates, college teachers, successful traditional business managers, general managers, doctors, dentists, health professionals, lawyers, and certified public accountants. .
As more and more people from other professions enter network marketing, our business as a whole and individual companies are getting more and more positive press. MLM NETWORK MARKETING is covered by such leading publications as The Wall Street Journal, Forbes[13], Success, Working at Home, Chicago Tribune, and the Associated Press[14], as well as numerous regional newspapers and specialized publications. University students and teachers are becoming interested in network marketing. In particular, the issue of teaching network marketing was raised at Harvard University. Although the question remained up in the air, in April 1997 Harvard University Ph.D. club at the Harvard Business School.
CHALLENGES ARISING FROM THE ENTRY OF FORMER TRADITIONAL BUSINESS MANAGEMENT COMPANIES IN MLM MLM
Many traditional business managers who have been made redundant have turned their attention to network marketing desperately trying to restore the previous standard of living. They are for the most part good people, but they, as a rule, have no idea about our profession, although they do not understand it. They see us as people who used to be manual laborers or not involved in corporate business at all, and now earn $30,000-50,000.
