The most interesting news - first. How it is decided whether a post is interesting or not is not indicated. But, probably, the algorithms will be similar to those used by Facebook. It is worth noting that complaints are periodically received about such a rotation. Forums and profile communities are full of information that users are not always happy with how the network prioritizes. Yes, probably, and it cannot be that everyone is happy. The developers understand this and still make changes: the dissatisfaction of some users compared to the clutter of 100% of the tapes is the lesser of the evils. In the end, this network really became a lot of advertising. There is even such a joke: “I wake up in the morning and the first thing I do is go to Instagram to see which brands have subscribed to me.” Particularly advanced ones generally implement insta-landing technologies, which we have already talked about (a landing page optimized for the format of this network). One large picture is cut into nine small ones, which are published in such a way as to eventually form one whole. The image is an advertisement for a product or service, and in the description there is an external link to the resource where these very goods or services are sold. There is also an insta-bot option - this is when the store disguises itself as a real profile, for example, a pretty girl.
A. Current trend
In 2015, Instagram began to boom in Russia. Predictions on how long it will last are not easy to give, but at the time of the book's creation, there are no prerequisites for stopping the "climb" is not even close. It is not surprising, the Internet is getting faster, and IG, as a project focused primarily on mobile use, is feeling more and more confident. As in the case of Odnoklassniki, there are more girls than boys, but this does not mean that the male audience is represented very poorly - your advertising can work for men, too, there are a lot of them. In general, try to do something on this network, at least as part of an experiment. If nothing happens at all (which is unlikely), then at least your conscience will not torment you later - they tried it! Seriously though, there is an increase in activity right now, which means that those who are currently in a leading position will feel even more confident in the future.
Tip: Create an Instagram star.
< br>Observations show that pages with personal information are perceived very warmly by the public, allowing, so to speak, to look behind the scenes of the personal life of the account owner. This is a kind of backstage, and the only way to keep track of what surrounds an idol is to subscribe to his page. Of course, the "outside" stars (that is, those who are already known without Instagram) are in a better position. In fact, they don’t even really need to promote their accounts: people themselves will find everything and join. Although, if you follow the activity of celebrities, it becomes clear that they are also not against the use of various advertising tools - mutual references, for example. But if everything is clear with celebrities, what should the rest of us do? An interesting trend was created by those who became an Instagram star, that is, a popular person, but only within the framework of this social network. Yes, the model of impersonal pages, when content of a certain topic is simply added, also has the right to life, but such crazy popularity as it used to be in VK did not happen. People want exclusivity, and those who understood this in time managed to take advantage of the situation. The model is as follows: a person makes a page with a clear positioning. For example, a girl writes about the topic of fitness. She is cute and writes well. She has several second-level topics in her clip at once, in which you can work - these are sports, proper nutrition, beauty, etc. The blogger gives useful information, and then dilutes it with personal information - for example, a photo of driving with a cup of coffee and comments that coffee is both beneficial and harmful. The post ends with a call for communication: “What is your favorite coffee? And do you think that drinking this drink more than once a day is harmful? Advertising in already promoted pages recruits subscribers who receive 20-30% of useful information and 70-80% of information about the blogger's personal life. Thus, a simple person also becomes a star for subscribers, and therefore an object for “peeping through the peephole”: “I wonder what is happening there?” Use this scheme: make your accounts alive. If only because advertising here will be more effective, all other things being equal, trust in a person will work into the hands of the advertiser. After all, subscribers consider her a star, which means that the opinion of the page owner is authoritative. That is why you can still see commercials on television with the participation of recognizable faces. Here the same thing, only in a slightly smaller volume.
B. Migration of VK administrators
It's no secret that the owners of popular groups and public pages on VKontakte once paid attention to Instagram and realized that it could be a good source for
