Sitting on two chairs at the same time is difficult. Easier to work for hire and develop a network business. Offering products from different companies, I felt uncomfortable. Each time I chose which product to offer to whom. In business practically did not invite. Over time, I noticed that that other business was starting to slow down.
I had to make a choice. And when I began to make efforts in one direction, my business just exploded. Of course, it is up to you to decide whether to work in several companies or in one. But I firmly know that if you do not make a choice, then sooner or later your business will collapse like a house of cards. By working for the same company and doing things regularly, you are rapidly moving towards the top.
Many people who work in the network business do not know how to sell, and therefore they are afraid of selling. Sales will be discussed in the next chapter.
1. Analyze your structure and communicate with partners from the category of "multi-station operators". Find out their intentions.
2. Make a plan of work with those who are ready to develop business in your company.
9
How to sell an MLM product
Do I need to be able to sell
One of the reasons why people don't go into online business is a misconception about it. Many understand that they need to load the product into a bag and go to offices, schools, kindergartens, etc. Many networkers act in exactly this way, which causes a negative attitude towards the network business.
The consequence of such actions was that at the presentations they began to say that it was not necessary to sell in MLM. At the same time, they mean that you do not need to walk with bags. You need to understand that any business is sales, and the network business is no exception.
It is important to be able to sell in such a way that sales bring you pleasure. To be successful in MLM, you need to be a successful salesperson. A successful salesperson is a salesperson who loves what he does. In order to love sales, you need to learn how to do them competently. It is necessary to present the product in such a way that the client himself wants to buy this product.
Sales is the topic of a whole book. In the following chapters, we will look at selling on social networks using an online store. In this chapter, we will consider only some of the technologies and methods of sales that can be used in a network business.
It is important to understand that, using any technology, sales must be built through customer benefits. Any sale should cover the client's pain. Sales can be increased using discounts, restrictions and additional benefits.
The story of an amazing sale has long been circulating on the Internet, which is a wonderful example of how to sell.
A young man from the province came to a big city. He walks into a huge mall to try to get a job.
The manager asks:
– Do you have any experience as a salesperson?
Young man readily replies:
- Of course! Where I came from, I worked as a salesman!
The manager obviously liked the young man:
– Start working right now.
The first day of work was very stressful, but the young man coped. At the end of the work, a manager came up to him and asked:
- Well, how many people did your shopping today?
- One.
- One? In our shopping center, on average, sellers serve from 20 to 30 purchases per day! Yeah! And what amount did the customer you served leave in our center?
– 102,516 dollars 17 cents. 102 thousand 516 dollars and 17 cents?! What did you sell him?
- First I sold him a small fishing hook, then a medium one, and then the largest one. Then I sold him the most fashionable fishing rod. When these purchases were packed for him, I asked him where he was going to fish. He replied that in the Gulf of Finland. Pa, I told him that you can’t do without a boat there. We went down to the boat department and I advised him to buy a twin-engine diesel boat. He liked it, but he said that his sports car could not tow such a boat. We went to the automotive department, and here I advised him on a jeep with a trailer. These are the purchases my first client made today.
The manager with square eyes followed the story of his new seller:
– You mean that this buyer came to buy a fishing hook, but ended up buying a boat and a jeep with a trailer?
– No, no. He came to buy a pack of tampons for his wife. And I told him that since the weekend flew by anyway, it's better to go fishing!
An amazing story about how to use the buyer's pain to sell him what he was not even going to buy. We deal with this every day. For example, we go to the store, put the goods in the basket, go to the checkout, and they tell us there that only today you can buy such and such a product with a 50% discount. And we buy it often.
McDonald's is a masterful sales force. We went in to buy french fries, and they ask us the question: “What will you drink?” And we buy tea, coffee, water, juice. And we are already adding a pie or a cupcake to them.
For successful sales, you need to learn how to identify the problem of the buyer, be able to show
