For example, simply because there are already all the competitors. This, of course, does not say anything yet, but such a reason is usually considered a good one. What to do? Laying a budget for promotion in this network? To give an additional serious burden on employees? Or give up such an idea and live in peace - somehow managed not to die until this moment? So how to be? A compromise solution in this case would be this: try to do at least something for three months. In practice, it looks like this: the company allocates a limited budget for promotion on Instagram, then marketers work on activity on this social network during the quarter, and then it is decided at a meeting whether to continue working. And immediately everything becomes obvious: if there is at least some activity, subscribers appear, and in general we can say that things are going on - go ahead and with the song! If nothing comes out at all (and one was tried, and the other, and the third) - but neither the result, nor the prerequisites for its appearance, then, probably, it is worth stopping. And stop with a relatively small budget loss. Simply put, update your goals regularly - don't hold on to them like a stranglehold. Internet marketing in general, and social media in particular, is perhaps the most rapidly changing segment of marketing in general. And if the situation around changes, then it is logical to assume that your position should be updated periodically. Remember this.
A. Goal by subscribers
The first and most simple. It is almost impossible to talk about successful work in social networks if there is no influx of new subscribers. This is the case when you can not stand still. You either develop or degrade. The balance, when the number of new entrants is equal or almost equal to the number of exits, usually does not last long - the trend goes either in a positive or in a negative direction. If you have the second option - set the task to reach zero and then at least a small, but still a plus. If you are already growing, set a goal to grow a little faster. Five to ten percent, believe me, it will already be noticeable. If you are now deciding to start working in new networks for yourself, then at the very start it is not recommended to set specific goals for the number of subscribers. It is not known how you will type them - quickly or slowly. Or maybe you won't at all. Therefore, at least a couple of months, work in the "reconnaissance in force" mode. Then, when you already have, albeit a small, but still your own statistical sample, start from it according to the principles that are written above.
B. Activity Goal
Here it is more interesting. If it is not so difficult to gain a certain number of subscribers, then it is much more difficult to keep them and turn them into an active core. Why is it easy to get? Because there are certain methods that, at least as of this writing, continue to work well. For example, organizing a lottery contest with a more or less valuable prize (preferably relevant to the topic of your pages). One of the conditions for participation in the competition is a subscription to the page. That is, anyone who wants to have a chance at owning a prize should join you. The second condition is to make a repost (where possible): this is how the friends of the one who participates in the prize drawing will already know about the competition. As for those who have already joined you, it is necessary to work with them, of course, at the expense of content. Here, you don’t really need to copy competitors, you can safely look for your own path. At the same time, of course, for a general understanding of the situation, I recommend that you be subscribed to the main players in the niche. This is done not so much to search for ideas, but for motivation - when you see how "beloved colleagues" are constantly trying to do something, you yourself begin to act more actively.
Your activity goal can be divided into components. Start from the same 3-5% increase in indicators per month. This is a real number. It is necessary to monitor the dynamics weekly in order to take timely measures in case the public does not like the innovations.
V. The goal of contacts with the audience
It all depends on what kind of goal you want to achieve with the help of social networks. For example, if you have an instagram-landing (a landing page implemented as an IG page), then your goal is to click on the link in the description (the only clickable one in the profile). It is not so important how exactly the users behaved later - the first thing to be adjusted here is exactly the transitions to an external resource, if they are not there, there can be no sales. Yes, in the end, it may be that people are moving, but they don’t make orders. Okay, now we understand what the problem is. We can conclude that people are interested in information on Instagram, but then some factor comes into play that confuses all the cards. What could it be? Is the information provided on the social network true? Or maybe the external site does not look attractive because of the “crooked” design? Or, alternatively, you have too
