They don't care about the brand, the community, or anything else - they're where the giveaways take place. I answer. Firstly, the prizewinners will participate anyway - they are ready to complete the task if they need what is at stake. Secondly, each additional condition leads to the fact that there will be fewer participants. Would you say less is better? Just not with this setup. Here the task is just to gain more subscribers. And in the time they've ALREADY signed up but the giveaway hasn't gone through yet, give them such killer content that they won't want to leave the community after announcing disappointing results for most. Sometimes it’s enough just to transparently hint that lotteries in a group are a regular thing. And those who are with us almost constantly have a chance to win one or another prize. If you are still thinking about a real contest, and not just a lottery, read to the next paragraph. In the meantime, let's finish with this scheme.
So, we have set the conditions. Then everything is simple: on the appointed day and time, a lucky person (or several, depending on the conditions) is selected by a random number generator. If the prize is relatively modest (a book, for example, or a coupon in a cafe for $1,000), then a screenshot of the randomizer is sufficient. If something of great value is at stake (annual subscription to a service, equipment and stuff like that), then it is better to conduct the process of choosing a winner live. Alternatively, by streaming on YouTube. Anyone who wants to can watch the broadcast of the prize draw and see for themselves that everything is fair. With this simple trick, you can avoid accusations of fraud. Of course, sometimes there are those who, even during the stream, claim that this is not a stream, but a recording, and the prize will go to “who needs it”. But the number of dissatisfied is still less than when it is simply announced that, they say, so-and-so won.
Tip: Buy advertising for the lottery.
The main task of the lottery is to attract recruits to the community. If you let things take their course, then the only source of new subscribers is the friends of those who participate in the contest. Not the most reliable source. If only because a subscriber's friend may not be interested in the same topic (and, accordingly, he does not care about the prize). In addition, there is a psychological moment. If I participate in the competition and repost, and then I see how my friend (who had not been in the public before) also makes such a repost, this is not very pleasant - there are more competitors. Someone will say that all these are trifles, but it is precisely from trifles that everything consists. The devil is in them.
In any case, the more people who know about the competition, the better. By increasing the reach of the lottery, we increase the number of our subscribers. Therefore, when planning such an activity, be sure to allocate an additional budget for promotion. If, for example, you organized a contest in a public on VK, buy advertising in those communities where there is an audience that is interested in the prize. If you are raffling off a curling iron, then it is not necessary to be placed in the beauty-themed communities. Your audience is women. Look at the communities about weight loss, cooking, literature, after all. So, perhaps, there will be more accessible sites. And one more thing: practice shows that the best time to post a repost with a lottery announcement is the very beginning of the promotion and a few days before it ends. Especially the last day. You can write like this: "Results tomorrow - subscribe for a chance to win a prize!" fraud. It is enough for users to start complaining that the prizes were not drawn on time, or, even worse, the winner did not receive what was promised, administrative measures will not take long. This happened because of the huge number of fake draws, when a huge number of people took part in the action, and no one saw the prizes. You yourself may have come across such ads. Often they generally disguised themselves as ordinary posts on the walls belonging to such unmercenaries. It followed from the text that the author, for some good reason, was moving to distant lands for permanent residence and he had no way to take everything he had acquired with him. Therefore, he, as a man of the highest degree of generosity, decides to randomly play his goodness. Usually, among the equipment that it is impossible to take with you, there are iPhone and McBook (option - “I have two, I take one with me - I play the second one”). The mechanics is simple: to participate, all you need to do is repost the entry with the conditions. And then it remains to wait for the results. Literally all such ads gained some inhuman number of reposts. No wonder: human logic is simple. It sounds like this: "I have nothing to lose." “Well, yes, it looks strange, but what is it to me? You don't need any money from me, right?" True, but in fact the scheme is much deeper.
It happens approximately
