ANNY REY

Regenerating Anti-Aging Face Serum

Regenerating Anti-Aging Face Serum

Serum Anti-Age Regenescence ANNY REY Regenerating Anti-Aging Face Serum, 50 ml

The ANNY REY regenerating facial serum contains a concentration of active substances high enough to be the most reliable means in anti-age care.

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Regenerating Face Cream

Regenerating Face Cream

Creme Anti-Age Regenescence ANNY REY Regenerating Face Cream, 50 ml

ANNY REY Regenescence Face Cream aims at activation of skin renewal in order to improve its condition noticeably and remove the signs of age-related changes.

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Regenerating Night Face Cream-Mask

Regenerating Night Face Cream-Mask

Masque-Creme de nuit Regenescence ANNY REY, 50 ml

The mask is a whole skin care complex. It improves the skin’s firmness and elasticity, smooths wrinkles, and eliminates signs of stress and fatigue.

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O2line Face & Neck Oil

O2line Face & Neck Oil

Huile Soyeuse Visage & Cou Oil ANNY REY, 30 ml

Oil contains an efficient concentration of precious organic oils that provide nutrition and comfort to help restore the skin’s healthy glow. The oil is enriched with Kalpariane seaweed extract.

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Crystal Mist Face Protection Elixir

Crystal Mist Face Protection Elixir

Brume Cristal Mist Face Protection Elixir ANNY REY, 100 ml

Serves as a true shield against urban pollution and strengthens the skin's natural defense mechanisms at the same time.
A duo of hyaluronic acid and aloe vera maintains the optimal skin hydration level throughout the day, tones up the skin, and adds a healthy glow.

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Synactive Botox Effect Serum

Synactive Botox Effect Serum

ANNY REY Botox Effect Face Serum, 50 ml

The peptide contained in the viper's venom is the essence of the botox effect of the our Serum. It relaxes the facial muscles, smoothes out the mimic wrinkles, and decreases their depth. The moisturizing, softening, and nourishing ingredients enhance the effect.

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Face Lifting Serum

Face Lifting Serum

Caviar Expert Liftisimme ANNY REY, 30 ml

The lifting serum formula gives the skin all the best properties of active ingredients: caviar extract, brown algae concentrate, rice extract (Oryza sativa), and marine plankton. As a result, the skin of the face looks more nourished and moisturized.

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Night Anti-Aging Face Cream

Night Anti-Aging Face Cream

Caviar Expert Nightissime ANNY REY, 50 ml

Caviar Expert Nightissime is the ideal treatment to maintain skin firmness and elasticity. It stimulates the regeneration process, protects the epidermis from dehydration, evens out the complexion, helping the skin look smooth, supple, and renewed by morning.

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Day Eye Cream

Day Eye Cream

Caviar Expert Daylissime ANNY REY, 30 ml

The synergy of marine ingredients of the Caviar Expert cream helps reduce wrinkles, dark circles, and puffiness under the eyes, restore skin density and elasticity, has a soothing effect, and reduces signs of fatigue.

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Remodeling Face Mask

Remodeling Face Mask

Masque Remodeland Pro Fermete ANNY REY with Peony Extract, 50 ml

This anti-age mask provides a noticeable lifting and firming effect. With regular use, the skin restores facial volume, and the contours of the face become clearer. Thanks to intense hydration, the skin acquires a natural radiance.

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Neck & Chest Lifting Serum

Neck & Chest Lifting Serum

Serum Tensiale Cou & Decollete ANNY REY, 50 ml

The serum is enriched with argan oil and oat extract. Thus, it easily moisturizes and nourishes the skin, improves its elasticity, stimulates the regeneration process, and provides an antioxidant effect.

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Wrinkle Filler

Wrinkle Filler

Soin Liftfocus Douceur de Soie ANNY REY, 30 ml

The key ingredients of the product are filler spheres based on hyaluronic acid. They fill wrinkles and fine lines and moisturize the skin. As a result, wrinkles are less noticeable and the skin is firmer and more elastic.

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Regenerating Face Api Cream

Regenerating Face Api Cream

Api Creme Pro Nutrition ANNY REY from Royal Jelly, 50 ml

The ANNY REY Api Pro face cream is formulated for intensive skin nutrition. Regular use of the cream helps restore tone and elasticity of the skin, providing comfort and radiance.

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Matting Cream

Matting Cream

Creme Matifiante Anti-imperfections ANNY REY for Oily and Combination Skin, 50 ml

The ANNY REY matting face cream is specifically formulated to respond to the needs of combination-to-oily skin. It helps reduce visible skin imperfections and an oily sheen, hydrates the skin, makes it velvety, and improves make-up fixation.

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Cleansing Mask

Cleansing Mask

Masque Purifiant ANNY REY for Oily and Combination Skin, 50 ml

The ANNY REY cleansing mask is specifically formulated to respond to the needs of combination-to-oily skin. It promotes deep cleansing, and eliminates visible imperfections. The skin becomes visibly fresh and radiant.

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Organic CBD

Organic CBD

Huile CBD ANNY REY, 30 ml

CBD oil (cannabidiol) extracted from organically grown hemp plants is a high-quality product, which, thanks to its combination of Cannabidiol (CBD) and Cannabigerol (CBG), offers a large spectrum of beneficial actions on the body.

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CBD Body Balm

CBD Body Balm

Baume Des Merveilles ANNY REY, 50 ml

Baume des Merveilles is a complex formula based on hemp oil from organic farming to provide relaxation and stress relief and soothe muscle and joint pain. This product does not contain THC and therefore does not present a risk of addiction or feelings of euphoria.

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Rejuvenating Eye Balm

Rejuvenating Eye Balm

Baume Reparateur Regard ANNY REY, 20 ml

ANNY REY Rejuvenating Eye Balm corrects age-related changes, from fatigue signs to wrinkles. It has a draining effect and reduces the eye bags and swelling noticeably.

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Eye Mask

Eye Mask

Masque Defatigant Regard ANNY REY, 30 ml

ANNY REY eye mask is specially designed to eliminate puffiness, reduce dark circles and signs of fatigue, fighting with premature skin aging.

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Liquid Soap

Liquid Soap

Bio-tilt ANNY REY, 500 ml

ANNY REY Bio-tilt Liquid Soap contains a gentle cleansing base that delicately and effectively removes skin impurities. The product not only cleanses the skin, but also provides complex care. I

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Micellar Water

Micellar Water

Eau Micellaire Demaquillante ANNY REY for Make-Up Removal, 200 ml\

The composition contains micelles that trap impurities and easily remove them from the skin surface, cleansing and removing makeup perfectly.

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Cleansing Gel

Cleansing Gel

Gel Nettoyant Purete ANNY REY for Oily and Combination Skin, 100 ml

This cleansing gel is specially formulated for oily and acne-prone skin. Its active ingredients help prevent oil accumulation in the pores as well as reduce irritation and redness of the skin.

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Cleansing Milk

Cleansing Milk

ANNY REY Lime Blossom for gentle makeup removal, 200 ml

ANNY REY Cleansing Milk not only cleanses but provides extra care, thanks to added ingredients such as moringa seed peptide and linden extract. It nourishes, soothes, softens, and improves the skin’s barrier function.

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Face Tonic Lotion Blooming Lime

Face Tonic Lotion Blooming Lime

Lotion Tonique Tilleul ANNY REY Face Tonic Lotion Blooming Lime, 200 ml

ANNY REY Face Toning Lotion will fit perfectly into your beauty routine. Softening, toning, and moisturizing lotion, enriched with lime flower extrac

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Face Scrub

Face Scrub

Gommage Lumière ANNY REY Face Scrub, 50 ml

ANNY REY Lumière Face Scrub deeply cleanses and removes dead cells from the skin’s surface, making it smoother with an improved glow. This golden scrub with its smooth formula is recommended for all skin types.

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Soothing Cream-Gel with Aloe

Soothing Cream-Gel with Aloe

Calm'Aloe ANNY REY Soothing Cream-Gel with Aloe, 50 ml

This aloe-based skin care product has an intensive moisturizing effect, helps with redness and peeling. It has a cream-gel structure and does not leave a greasy film. It is suitable for daily use.

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Repair Balm

Repair Balm

Thera-Baume ANNY REY Repair Balm, 50 мл

Repairing Balm is a multifunctional treatment recommended for skin on the face, hands, feet, and body. Thanks to a balanced formula that includes plant ceramides, vitamin F, and chamomile extract, the balm nourishes, restores the skin’s barrier, and promotes regeneration.

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Face Hydration Cream

Face Hydration Cream

Princesse de Jour ANNY REY Face Hydration Cream, 50 ml

Cream contains a complex of ingredients aimed at optimal skin hydration, such as hyaluronic acid, brown algae extract, seawater, and apricot kernel oil. These components restore the skin's water-retaining capacity, trigger natural moisturizing mechanisms, prevent dehydration...

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Face & Neck Skin Care Program

Face & Neck Skin Care Program

Lift Impact 8 ANNY REY Face & Neck Skin Care Program

The combination of anti-aging ingredients restores the dermis density and strengthens its structure, stimulates the regeneration process, evens out the complexion, and adds glow. You will look noticeably younger!

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Face Cream with Marine Collagen

Face Cream with Marine Collagen

Creme Collagene ANNY REY Face Cream with Marine Collagen, 50 ml

 The cream is based on a harmonious combination of collagen and elastin of marine origin, which helps reduce visible signs of daily stress, improve skin elasticity and firmness, and provide optimal hydration. Marine collagen is believed to be the most effective protein compound to promote rejuvenation.

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Day/Night Anti-Fatigue Face Cream

Day/Night Anti-Fatigue Face Cream

Cure Anti-Fatigue ANNY RAY Day/Night Anti-Fatigue Face Cream, 50 ml

Cream effectively eliminates signs of fatigue, evens out complexion, reduces puffiness, and restores radiance and vitality to the skin. With regular use of the cream, the skin looks fresher and rested.

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SPF50 Face Sun Care Cream

SPF50 Face Sun Care Cream

Soin Solaire Visage ANNY REY SPF50 Face Sun Care Cream, 50 ml

The cream’s Barbary fig extract shields the skin from dangerous UVA/UVB rays, protects against premature aging, and limits the proliferation of melanin spots while its antioxidant effect fights oxidative stress.

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Shower Gel

Shower Gel

Argance Gel Douche ANNY REY Shower Gel, 250 ml

The key element of the gel formula is organic argan oil, rich in vitamins, unsaturated fatty acids, and antioxidants. It softens the skin, protects it from dryness and irritation, promotes cell renewal, and maintains skin's natural hydro-lipid balance.

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Body Scrub

Body Scrub

Argance Gommage Corps ANNY REY Body Scrub, 100 ml

Body scrub based on argan oil and natural ingredients not only gently removes impurities and dead cells, but also nourishes, moisturizes and improves skin elasticity. 

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Dry Body Oil

Dry Body Oil

Argance Huile Voluptueuse ANNY REY Dry Body Oil, 100 ml

Multifunctional ANNY REY Argance oil promotes intensive nutrition of the skin, and with regular use it makes the skin more elastic and firm, helps fight stretch marks, and visually improves its appearance. It can also be used as an emollient for the scalp and strengthening the hair.

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Cream with Shea Butter

Cream with Shea Butter

Creme Mains & Ongles Karite ANNY REY Hand & Nail Cream with Shea Butter, 75 ml

Cream with shea butter provides care for the sensitive skin of the hands, increasing softness, smoothness, and protecting against external environmental influences. Delicate non-sticky texture and light aroma makes it a pleasure to use.

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BB-Cream

BB-Cream

The ANNY REY Secret Complexion BB cream combines care and make-up product functions. The cream formula hides skin imperfections and signs of fatigue, evens out the complexion, and adds a healthy radiance.

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Natural Powder for Skin Glowing

Natural Powder for Skin Glowing

Perles De Lumièr ANNY REY Natural Powder for Skin Glowing, 25 g

Powder is made in the form of copper and gold pearls that blend harmoniously together to add warmth and glow to your skin. As if by magic, with a light stroke of the brush, you will instantly hide fine wrinkles and skin imperfections.

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ALL ANNY REY

ALL ANNY REY

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Well, now about why “capable of arousing interest”, and not “of interest”. The content plan is formed in advance, and we cannot predict the reaction of the audience to a particular publication. We can only make predictions, but practice shows that they do not always come true. It's like football matches. Let's say the championship leader is playing. The opponent is an average team. In theory, the favorite should not have problems. However, for no apparent reason, he “stumbles”, and the “dark horse” wins. In sports, this happens periodically (otherwise bookmakers would have gone bankrupt long ago). Approximately the same situation with content in social networks. It seems to be an interesting topic, the post is new and well-designed. But something is happening, and the topic, as they say, "didn't work." That's why I write "capable of generating interest", and if you think the publication is potentially successful, this is enough to include it in the plan. Moreover, from time to time it is necessary to dilute the grid of publications with new “dark horses”. We remember that sometimes they come first: fresh sections need to be given a chance.

As you can see, in my formula for quality content, all three conditions must be met. If at least one of these conditions is not met, the effectiveness of such publications is noticeably reduced. Judge for yourself: if the post is relevant and original, but boring, it will not become popular. In the case when content that is relevant and interesting to the audience goes on air, but which has already been published a hundred times by everyone in a row, this will also not produce the desired effect. Finally, if we decide to show subscribers an interesting and original post, which at the same time does not in any way correlate with the direction of our community, this will cause bewilderment, and with systematic repetitions in general, it can lead to people starting to unsubscribe - they joined us in order to receive information on one topic, and we "feed" them with another - not the one for which they are with us. Why then should they continue to read our news?

Fig. 3. A good example of a “dark horse” in the content plan at one time on “Litorg” was the section with an overview of monuments to writers and poets

Now about content management, that is, about managing our publications. Today's trend is a single person on the team for this job. Remember how it was before? When brands were just starting to master social networks and did it according to the leftover principle, SMM could lie on the shoulders of anyone. At best, such work was entrusted to the “PR girl”. And since the assignments for updating the content were given, so to speak, as a load and without an increase in salary, there was no particular zeal. But it was even worse when “a little bit of everything” was engaged in accounts. Here, there was no question of any effective work at all, because there was not even a formally responsible person. Then the situation began to improve. And although at the time of writing this book, as far as I know, there is still no specialty in universities that would be called "Marketing in social media", educational programs already exist for this profile. At one time, I was hired by the largest media holding in Russia, Gazprom-Media, precisely because they were looking for self-taught people who would achieve results without outside help. At that time, there were already more than 200,000 subscribers in my Litorg community (vk/litorg), and this turned out to be enough to engage in SMM in such a powerful organization.

This is the answer to the question that I am asked in almost every one of my classes. People ask, “How did you get into training in the first place?” More often than not, I hear only: “What does this awkward hat on the head of your character Klim Walrus mean?” But if you can talk about Klim and his hat for a long time (someday I will write a separate book, I give you my word), then I can quickly answer the question about consulting activities. It's pretty banal. There was no such day of insight when I woke up in the morning and realized - that's it, I'm starting to conduct trainings! Unfortunately, no romantic story. Once I was approached by activists from Moscow State Unitary Enterprise im. Fedorov, who were subscribers of Litorg and asked to speak at a student conference with a story about creating and promoting in social media. Why not? The experience of the TV presenter helped to adequately hold his block. Yes, when you speak live for several years in a row with people whom you see in front of you for the first - and most likely the last - time in your life, after that, communicating from the stage for an hour is a child's task. Further invitations followed. They became